6/27/2010
I haven't posted here in a very long time. I've been busy with other stuff, and I know that nobody really reads this.
Tonight I started something.
Almost every campaign I've seen dealing with debilitating or terminal diseases has shown "sick" people in an attempt to get our sympathy.
That's absolutely the wrong approach. The average person isn't sick; they can't identify with that person lying in a hospital bed. Yeah, sure, it makes us all feel a little bit guilty. But we don't want people to feel guilty. We want them to be scared. People are really really good at rationalizing guilt. They suck at confronting their fears.
Terminal Hotness approaches the issue from two vectors.
- This doesn't happen to "other people". This doesn't just happen to people who are poor, or elsewhere, or (let's be honest) not pretty.
- These people are stronger than you, healthier than you, prettier than you... They're doing everything right and it still hit them. What chance do you have?
If you have something to contribute, please do. If you know someone that qualifies as a model, please refer them.
This is grassroots. The soil is tilled and ready.
